Rövidített megjelenítés

dc.creatorPiskóti Istvánen_EN
dc.date30/09/2011en_EN
dc.date.accessioned2020-06-04T16:20:05Z
dc.date.available2020-06-04T16:20:05Z
dc.identifierISBN 978-963-19-7247-4en_EN
dc.identifier.urihttp://dtk.tankonyvtar.hu/xmlui/handle/123456789/12873
dc.descriptionThis teaching material deals with marketing and innovation, perhaps the two most important factors and activities that are present in current business practice and lead to business success. Marketing and innovation processes play a determining role in high technology areas since it is these processes that give rise to solutions in the field of developments and marketing which spread further and gain general application in different markets of national economics. The purpose of this teaching material is to summarise special areas and solutions to issues of innovation marketing. The scope of issues related to innovation, marketing and high-tech are compiled in a logical order starting from basic ideas of marketing through practical implementations of entrepreneurial and community marketing to strategic and operational issues.en_EN
dc.formatapplication/zipen_EN
dc.languageenen_EN
dc.publisherNemzeti Tankönyvkiadóen_EN
dc.rightsPiskóti Istvánen_EN
dc.rightsNemzeti Tankönyvkiadóen_EN
dc.sourceapplied literature listed in the bibliographyen_EN
dc.subjectHigh-tech marketsen_EN
dc.subjectmarketingen_EN
dc.subjectinnovationen_EN
dc.subjectR+D processesen_EN
dc.subjectinnovation marketingen_EN
dc.subjecthigh-tech strategiesen_EN
dc.subjectmarketing strategiesen_EN
dc.subjectmarketing planen_EN
dc.subjectMarketing methodsen_EN
dc.subjecthigh-tech piacoken_EN
dc.subjectinnovációen_EN
dc.subjectK+F folyamatoken_EN
dc.subjectinnovációmarketingen_EN
dc.subjecthigh-tech stratégiáken_EN
dc.subjectmarketing stratégiáken_EN
dc.subjectmarketing terven_EN
dc.subjectmarketing módszereken_EN
dc.titleHigh-tech marketing strategies and methodsen_EN
dc.typeElektronikus jegyzeten_EN
dtk.firEconomic Scienceen_EN
dtk.oecd05. Social sciences::05.02. Economics and businessen_EN
dtk.purchaseTÁMOP-4.1.2-08/1/A-2009-0049 Miskolci Egyetemen_EN
dtk.size19.25MBen_EN
dtk.typeelearningen_EN
dtk.udc---- MAIN TABLES::0 SCIENCE AND KNOWLEDGE. ORGANIZATION. COMPUTER SCIENCE. INFORMATION. DOCUMENTATION. LIBRARIANSHIP. INSTITUTIONS. PUBLICATIONS::006 Standardization of products, operations, weights, measures and time::65 Communication and transport industries. Accountancy. Business management. Public relations::658 Business management, administration. Commercial organization::658.8 Marketing. Sales. Selling. Distributionen_EN


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Rövidített megjelenítés