Rövidített megjelenítés

dc.creatorThékesné Németh Anikóen_EN
dc.date2011-09-30en_EN
dc.date.accessioned2019-08-08T09:38:24Z
dc.date.available2019-08-08T09:38:24Z
dc.identifier.urihttp://dtk.tankonyvtar.hu/xmlui/handle/123456789/3587
dc.descriptionThe aims of this interactive material are 1. to understand our cultural ‘suitcases’ in relation to marketing strategies, modes, choices of customers and managements, the importance of planning and PR, and 2. to go beyond and analyse visible (international, domestic and personal) cultural questions being affected by globalisation, and in doing so 3. to detect deficiencies and shortcomings on (both individual and firm) marketing level.en_EN
dc.formattext/xmlen_EN
dc.languageenen_EN
dc.publisherSzegedi Tudományegyetemen_EN
dc.rightsThékesné Németh Anikóen_EN
dc.sourceeredeti információforrásen_EN
dc.subjectmarketingen_EN
dc.subjectglobalizationen_EN
dc.subjectscenario planningen_EN
dc.subjectaggressiveness strategiesen_EN
dc.subjectadvertisingen_EN
dc.subjectpricingen_EN
dc.subjectdistribution sales forceen_EN
dc.subjectpromotional marketingen_EN
dc.subjectconsumer behaviouren_EN
dc.subjectcustomer lifetime valueen_EN
dc.subjectdemandsen_EN
dc.subjectmass customizationen_EN
dc.subjectglobalizációen_EN
dc.subjectfogyasztói magatartásen_EN
dc.subjectárképzésen_EN
dc.subjectpiacen_EN
dc.titleMarketing Strategies for Managing Products and Brands in the International Marketen_EN
dc.typeTexten_EN
dtk.firEconomic Scienceen_EN
dtk.oecd05. Social sciences::05.02. Economics and business::05.02.01. Economics, econometricsen_EN
dtk.purchaseTÁMOP-4.1.2.A/1-11/1-2011-0013 Szegedi Tudományegyetemen_EN
dtk.typeelearningen_EN
dtk.udc---- MAIN TABLES::0 SCIENCE AND KNOWLEDGE. ORGANIZATION. COMPUTER SCIENCE. INFORMATION. DOCUMENTATION. LIBRARIANSHIP. INSTITUTIONS. PUBLICATIONS::006 Standardization of products, operations, weights, measures and time::65 Communication and transport industries. Accountancy. Business management. Public relations::658 Business management, administration. Commercial organization::658.8 Marketing. Sales. Selling. Distributionen_EN
dtk.udc---- MAIN TABLES::0 SCIENCE AND KNOWLEDGE. ORGANIZATION. COMPUTER SCIENCE. INFORMATION. DOCUMENTATION. LIBRARIANSHIP. INSTITUTIONS. PUBLICATIONS::003 Writing systems and scripts::33 Economics. Economic science::338 Economic situation. Economic policy. Management of the economy. Economic planning. Production. Services. Prices::338.5 Prices. Price formation. Costsen_EN
dtk.udc---- MAIN TABLES::0 SCIENCE AND KNOWLEDGE. ORGANIZATION. COMPUTER SCIENCE. INFORMATION. DOCUMENTATION. LIBRARIANSHIP. INSTITUTIONS. PUBLICATIONS::003 Writing systems and scripts::33 Economics. Economic science::339 Trade. Commerce. International economic relations. World economy::339.9 International economy generally. International economic relations. Global economyen_EN


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